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WWD: Typecasting Black Women Won’t Bring Beauty the Diversity It Needs

Though Black faces are more common in mainstream beauty than they’ve been in years past, real representation extends much further than advertising campaigns. And companies still have work to do in digging into what that looks like.

Over a series of talks as part of Black Girl Freedom Week 2022, the message was about storytelling and space — space for “Black girls, femmes and gender-expansive youth” to take up, and space for them to exist beyond the tropes and boxes that beauty and other industries have tried to fit them into… READ MORE FROM WWD

About the #1Billion4BlackGirls campaign

The #1Billion4BlackGirls is a 10-year philanthropic initiative designed to invest in the brain trust, innovation, health, safety, education, artistic visions, research, and joy of Black girls and their families. The Black Girl Freedom Fund (BGFF) is an initiative of Grantmakers for Girls of Color (G4GC), and leads and hosts the organization of Black Girl Freedom Week.

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